TikTok on TV. Yes, you read that right. The brand that tells us to make TikToks, not ads, wanted an ad. This first-for-SA campaign was briefed in off the back of the global #TikTokTaughtMe creative platform. However, our challenge was to create something that resonated with the South African audience.
We made sure the work would fit into TikTok's natural environment, the 9:16.
DOOH:
Rosebank:
Some fun radio (works nicely in vernacular):
